The French Senate made up its mind (see link). Tired of waiting for a global consensus on the digital advertising tax, which had been repeatedly delayed, the French officials decided unilaterally to introduce a 3% tax on the revenues that digital companies earn from French users.
It is a bold move, which we have indicated (some 3 years ago - nickname: World Tax Fight,) might occur sooner rather than later, as national budgets need the money badly and cannot afford to continue spending time on (fruitless) debates and awsuits.
Here is our comment dated July 2017 on Google case; for this year’s developments, check this out: Google Wins Again.
We may assume the European Commission is not happy with such “local” solutions, so the French initiative may actually serve as a catalyst for the final approval of the European solution, aka CC(C)TB. We can’t wait to see what the other EU states are up to - given the French move, and how the US will deal with this situation, seeing that US is home to a huge number of digital companies.